School of Hospitality, Food and Tourism Management at the University of Guelph
Bruce McAdams is an Associate Professor at the School of Hospitality, Food and Tourism Management at the University of Guelph. Professor McAdams joined the faculty in January of 2009 after more than twenty years leadership experience in the Ontario hospitality industry. After starting his management career in operations and training with Darden Restaurants, McAdams joined Toronto based fine-dining company Oliver & Bonacini Restaurants. His most recent role was as the company’s Vice President of Operations, which he held from 2005 until 2009
He is the founder and Director of the University of Guelph Sustainable Restaurant Project, and the academic advisor for Garden2Table. McAdams research efforts focus on sustainability issues in food-service. He has published peer reviewed journal articles on plate waste in restaurants and food waste in retirement living communities.
In 2017 McAdams was recognized with a Service Award from the United Nations Global Compact for his research and advocacy for a more sustainable food-service industry. He considers himself an advocate for a stronger restaurant industry and is regularly asked to give his thoughts and opinions on restaurant issues to major media outlets including the Globe and Mail, CBC Radio, The National, and NPR.