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CHRISTINE COLETTA

OWNER, OKANAGAN CRUSH PAD WINERY

@OKCRUSHPAD

Christine’s career started in the hospitality industry where she spent several years working in management roles in Vancouver-based restaurants and hotels. She went on to work in restaurant construction and development and oversaw the start-up phase, marketing and management of several successful fine dining establishments.

From there, in 1986, Christine formed her own consulting firm (Coletta Consultants Ltd.) and worked on key provincial and federal government initiatives, notably the creation and marketing of the hospitality industry training program “Serving it Right” and the Canadian International Conference Task Force.

Christine has been a key player in the wine industry since 1990 when she was hired as executive director to the newly established BC Wine Institute. She was instrumental in putting VQA wines on the map and defining Okanagan wine country by creating innovative marketing and branding programs. Through initiatives such as Canada à la Carte and Wines of Canada, she built awareness for BC wines across Canada and in international markets. During her time there, the number of wineries in BC grew from 14 to 55.

After the BC Wine Institute, Christine spent the next fourteen years consulting with dozens of domestic and international wineries and trade associations, most notably, Wines of Australia, Washington Wine Commission, Canada à la Carte, Constellation Brands, Emiliana Wines (Chile) and Wines of Chile.

Christine and husband Steve Lornie planted a vineyard in Summerland in 2006 (Switchback Vineyard) which led to the establishment of Okanagan Crush Pad Winery in 2011 as the regions’ only purpose-built custom crush wine facility. In addition to producing own-label wines Haywire and Narrative the winery is home to several other winemakers with total production of 45,000 cases annually. Today their operations include organic certified Switchback Vineyard and Garnet Valley Ranch which houses eight acres of ground crops, 30 acres of vines and a cute herd of sheep, and HQ Wine + Spirits, an import wine agency. 

Christine is widely recognized as one of the industry’s most innovative and astute marketing experts and has been recognized with several prestigious industry awards for her work. Her volunteer work spans decades and she has sat on dozens of board. Christine is currently Chair of the BC Hospitality Foundation and recently finished terms on the board with PADS (Pacific Assistance Dogs Society) and the Summerland Chamber of Commerce.

Christine splits her time between Summerland and North Vancouver, BC.