The Terroir Hospitality symposium would not come together without the dedication and support of all our committee members. The committee dedicates hundreds of hours and resources over the year, to be able to deliver an exceptional program. These individuals are industry leaders and experts in their fields.


Symposium Chair

Arlene Stein, Program Director, Evergreen Brick Works

Arlene Stein is Director of Program for Evergreen Brick Work Centre for Green Cities. A certified Event Management Professional with over twenty years of experience in the hospitality and entertainment industry, Arlene is committed to sustainable practices within the industry and continues to work as a food activist as a member of Slow Food Toronto  and as Chair of the Board for Good Food Revolution.

From 2003-2006, during her ten years as Director of Events and Catering at Hart House, University of Toronto, Arlene was an Advisor on the Social Justice Program-a committee that linked campus groups and brought awareness to various social justice issues. She was the Food Program Manager for Hart house and shared her expertise on a variety of food security related projects such as the Community Kitchen Project, Meal Exchange and the UofT Food Bank.  In 2009 she created World Food Week at the University, culminating in a keynote with Vandana Shiva.

In 2006 Arlene founded Terroir with four colleagues. Currently in its fifth year, the Terroir Hospitality Industry Symposium is now regarded as Southern Ontario’s premier conference for professional development in the hospitality sector.



Vice Chair

Rebecca LeHeup, Executive Director, Ontario Culinary Tourism Alliance

Rebecca loves Ontario and local edibles. She is lucky in her role as Executive Director for OCTA because it lets her explore this vast province connecting people across agriculture and tourism industries.

Rebecca is passionate about the interrelation between food, agriculture, tourism, arts and culture. She was instrumental in developing tourism products including Prince Edward County’s award winning Taste Trail, annual TASTE! a celebration of regional cuisine, the Arts Trail, Countylicious and the buy-local program: Harvestin’ the County.

Rebecca shares the great tourism experiences in Ontario through her social media outlets and teaches courses on its benefits to business operators across the province. She’s developed courses for George Brown College’s cutting edge Culinary Tourism Management program. She contributes her expertise to a variety of industry Boards including the CTC Brand Experience Advisory Committee, the Terroir Hospitality Symposium, and the Ontario Tourism Marketing Partnership Corporation to name a few.  She also co-publishes the Ontario Culinary Adventure Guide in partnership with CityBites Magazine and is a guest blogger on Huffington Post Canada.

Born and raised in Toronto, Rebecca spent her summers in Prince Edward County. In her grade 12 year of high school, Rebecca sailed on a 156-foot tall ship to 20 countries on two continents– an experience that rooted her passion for travel and adventure! She still splits her time between Toronto and PEC. Sharing in her adventures are her two sons – Jack and Liam, and her life partner, Andrew Mackenzie.



Jamie Drummond, Good Food Revolution

Hailing from Edinburgh Scotland, Jamie worked as Sommelier at the acclaimed Atrium restaurant for 6 years before making the move to Toronto, Canada. Since settling here Jamie has worked as the Sommelier for both Toronto’s Granite Club (6 years) and Chef Jamie Kennedy’s restaurants (6 years). As well as writing for a number of publications, wine judging (Biovino, Intervin, Royal Agricultural Winter Fair), Jamie now acts as Director of Operations/Editor of Good Food Revolution, a non-profit dedicated to educating people about good food (and wine!).



Jordan Romoff, Lecours Wolfson – Hospitality Management and Chef Recruiters

Jordan learned the ropes with CP Hotels’ Chateau Lake Louise, The Post Hotel (Mobil 5 Diamond Resort, Relais & Chateaux) and The Royal Lahaina Resort in Hawaii. While attending university he could not resist the allure of the business world and became an operating partner of both Auberge Gavroche & L’Entrecôte, two of Toronto’s most celebrated French restaurants. Jordan joined Lecours Wolfson in 1992, was named Vice President in 1996 and became an operating partner in 1999.

Jordan specializes in recruiting top and mid-level managers and chefs at many of North America’s finest hotels, resorts, restaurants and private clubs.  He also personally manages searches at the corporate level, including positions in operations, sales, marketing, revenue management and finance.

Jordan has been a guest lecturer at George Brown Colleges’ Faculty of Hospitality & Tourism and Humber Colleges’ School of Hospitality, Recreation & Tourism.



Malcolm Jolley, Good Food Revolution

Malcolm Jolley is the Executive Director of Good Food Media and the Managing Editor of Good Food Revolution, Ontario’s food and wine news site. Good Food Media is a not-for-profit company with a mandate to educate the public about artisanal food in Ontario and Canada, chiefly through Good Food Revolution, which is supported by a community of businesses and like-minded organizations dedicated to helping people enjoy better food. Jolley also the founder and former editor of Gremolata (2004-2010), Canada’s first food and wine web-magazine. Jolley also writes the Ingredients column for the National Post newspaper and is a Fellow of the Ontario Hostelry Institute. He is a member of the Board of Directors of the Historica-Dominion Institute, Canada’s largest independent history and citizenship organization.



Susan Willemsen

President – The Siren Group

As president of The Siren Group Inc., a Toronto-based boutique lifestyle public relations agency, Susan designs and implements innovative marketing communications programs for
her clients.

Prior to founding The Siren Group in 2001, she was vice president of consumer marketing and business development in the Toronto office of a multinational public relations agency where she spent eight years. Prior, she spent four years at an agency specializing in consumer PR; managing retail, fashion, beautycare and food and beverage clients. With close to 25 years of public relations and marketing experience spanning the consumer lifestyle sectors, Susan gleaned an insider’s view of fashion, media and the creative industries through her years as a model, both in print and on the international catwalk. In addition, she worked in the UK music industry, in talent management and artist publicity.

Susan has spearheaded numerous award-winning programs, including the International Public Relations Association’s Golden World Trophy and the International Association of Business Communicators’ Silver Leaf and Gold Quill Awards, among others. Experienced in writing, editing, strategy development, creative direction, special events management and media relations, she has volunteered both as Event Co-Chair and Chair of Public Relations for Fashion Cares (Canada’s largest annual fundraiser benefiting the AIDS Committee of Toronto) for which she was awarded the Canadian Public Relations Society’s Community Service Award.

She currently sits on the Board of Fashion Group International (FGI) Toronto as chair of media, and on the Board of the Terroir Hospitality Industry Symposium.

Susan’s passions are food, wine, fitness and travel. She studied at the Cordon Bleu Cookery School in the UK, followed by studies at the Wine & Spirit Education Trust in the UK.



Miriam Streiman

Miriam Streiman, an advocate for delicious, sustainable food is passionate about honouring culinary traditions. Co-owner and Innkeeper, Mad Maple Country Inn

After cooking in the hillsides of Tuscany as a post-graduate student in George Brown College’s Italian Culinary Arts Program, Miriam was inspired to move from bustling Toronto and set her roots in the country. Miriam and her husband Neil, are living their dream with the planned opening of Mad Maple this summer. A Country Inn and Agriturismo on their picturesque 100-acre farm near the Village of Creemore. Miriam and Neil’s guests will experience luxurious, comforting accommodations and authentic farm to table experiences.

Believing in the power of communication and expression through arts and media, Miriam also works as a culinary consultant, recipe developer and assistant food stylist for programs on Food Network Canada, CBC Television, CTV and TVOntario.

Miriam also coordinates large-scale public events that celebrate the producers who nourish us, chefs that enlighten our palates and the terroir of Ontario. This past year, Miriam worked with The Canadian Chefs’ Congress as one of the organizers of Foodstock, a grass-roots event attended by over 25,000 to help raise awareness about the proposed Mega Quarry in Ontario.

Miriam is an active steering committee member of Slow Food Toronto, a member of Food Share’s Student Nutrition Recipe Team, a contributing member of Terroir and was a recipient of the Ontario Hostelry Institute’s 30 under 30 Award.



Melissa Yu

Melissa Yu is the new generation of thoughtful food types. Engaged and interested in the movement of new cuisine. In her professional work Melissa is an expert in marketing communication, development and program management in the fields of food and environmental sustainability. In her personal endeavours, Melissa explores the worlds of design and writing about her culinary interests on her own blog

Melissa Yu
Project Manager, Evergreen Brick Works