Meet Ned Bell, Legendary Ocean Wise Chef

If you couldn’t tell by now, we are sustainable seafood superfans. In addition to partnering with Ocean Wise, we’re thrilled to welcome back sustainable seafood advocate, Ned Bell.

Ned is the talented Ocean Wise Executive Chef. Not only does he practice what he preaches in the kitchen, he is also committed to preaching the word across the country.


In 2014, Chef Ned created Chefs for Oceans in partnership with the Ocean Wise seafood program. This movement engages chefs and communities across Canada to ask questions about the seafood they’re eating, where it comes from and how to make ocean-friendly choices. Ned was able to raise tremendous awareness by riding his bike across the country for this worthy cause. Talk about provoking inspiration!

The goal is that through increased awareness and accessibility to sustainable seafood, environmentally responsible practices will become the standard for generations to come. Ned hopes that one day, all Canadians will be able to easily access sustainable seafood for themselves and their families. We can’t wait to be a part of that world.


Besides his work with Ocean Wise and Chefs for Oceans, chef Ned Bell is also an ambassador for National Sustainable Seafood Day; a day that highlights the importance of healthy rivers, lakes and oceans for both people and our environment. With his two young children in mind, he is dedicated to making our oceans healthier for all children and future generations.

Hear from Ned and others in the sustainable seafood movement at Terroir 2018. He will be joined by Hana Nelson of Afishionado Fishmongers, Maxime Daigle of La Maison Beausoleil and Sonia Strobel of Skipper Otto to talk about how you, as a consumer and/or foodservice professional, can support your fishmongers and oyster farmers.

Learn more about sustainability guidelines and how to prepare some of these delicious fish in Chef Ned’s new cookbook, Lure: Sustainable Seafood Recipes from the West Coast.

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Overfishing is one of the biggest threats our oceans face today. The Ocean Wise symbol next to a seafood item is our assurance of an ocean-friendly seafood choice. With over 700 Ocean Wise partners with thousands of locations across Canada, the Ocean Wise seafood program makes it easy for consumers to make sustainable seafood choices that ensure the health of our oceans for generations to come.