Ever wonder how such innovative food products are developed? Wonder no more!
Canada’s Smartest Kitchen (CSK) is a food product and brand development centre located at The Culinary Institute of Canada in Charlottetown, Prince Edward Island. They combine culinary creativity, food science, and marketing experience to bring innovative food product ideas to life - how cool is that?!
Peter Crooks, Executive Director of CSK, joined Terroir 2018 to moderate the ‘Farms of our Future’ panel that focused on innovation in ag tech alongside some very engaging panelists - Farmer Lee Jones from The Chef's Garden, Barb Stefanyshyn-Cote from Black Fox Farm & Distillery and Peter Burt from The Newfoundland Salt Company.
Working with food and beverage companies of all sizes, Peter and his team take product ideas from their initial concept all the way to market shelves and restaurant tables. Their proprietary SMART Advantage Process allows them to ensure success for clients who face the many challenges in today’s food sector.
Their in-house team of nationally recognized experts includes food scientists, marketers, and award-winning Red Seal chefs. They know food.
Who does Canada’s Smartest Kitchen work with?
- Small Business & Startups – Smaller companies can take advantage of CSK’s state of the art facility, including a fully equipped R&D kitchen, boardroom, and food styling & photography studio. The SMART Advantage Process is proven to reduce risk and increase success in the food development process.
- Established Businesses – Line extensions and new product ideas are cultivated by CSK, helping existing clients gain market share with a competitive edge.
- International Partners – CSK works with innovative food partners from around the world, bringing product ideas to life.
Their comprehensive product and market assessments brings them to tasty places all around the world and also reveal the competitive landscape, trends, and consumer insights that are vital to a project’s success. CSK covers every step necessary to prepare and launch cutting-edge projects into an international market.
Learn more about each of their team members, their services, read client testimonials, and watch their unique SMART process for food product development in action at smartestkitchen.ca