Henrietta Lovell

CEO & Fouder, rare tea company
London, United kingdom

Henrietta Lovell is known around the world as the Rare Tea Lady. She is founder and CEO of the award-winning, global brand, Rare Tea Company.

In 2017 she founded Rare Charity- returning a percentage of revenue to educational scholarships on her partner farms.

In 2019 Faber & Faber published her first book Infused- Adventures in Tea documenting the work of tea farmers and their advocates across the globe.

Since 2000 Henrietta has been travelling the world, working directly with small independent tea gardens, from the Shire Highlands of Malawi, to the foothills of the Himalayas. By sourcing direct from the farms, she is able to secure unique harvests and ensure that they are crafted using sustainable practices to benefit both the land and the people who live on it.

Rare Tea Company proudly supplies some of the best restaurants and hotels from Claridge’s in London, Noma in Copenhagen, Meadowood in Napa and The Edition Shanghai.

Henrietta is a friend and collaborator of many of the world’s top chefs creating bespoke blends, pairing menus and innovative tea programs. She also works with bartenders, including Davide Segat, Ago Peronne, Jillian Vose and Ryan Cheti.

As an advocate for flavour, Henrietta is ceaselessly adventuring and collaborating.